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C4RD is a 501c3 nonprofit formed to encourage the City of Daytona Beach provide a better quality of life for our citizens. The development initiatives in Daytona Beach tend to focus on the “big game-changer” projects. We want to help the city take a more holistic approach to development that allows all our neighborhoods to be sustainable, pleasant places to live. Follow the links, above, to learn more about our efforts and our community.


 We don’t hold public meetings, but as involved citizens, members meet often at City Commission, Redevelopment Board and neighborhood group meetings. We hope to see you there, too! If you want to be on our email list or have an idea to share , contact us by email at  Read more...

A Better Bike Week Plan Can Improve Main St. and MMB!

Since our beginning, C4RD has maintained that the way bike events are managed has contributed to the blight in our Redevelopment Areas, incentivizing the preservation of vacant lots rather than the development of year-round businesses that could serve tourists AND locals. As our City Commission reconsiders the rules for bike events, we have some recommendations. We are NOT against the bike events that contribute to our tourist economy. But C4RD wants both bike events and redevelopment to thrive, with a renewed focus on eliminating blight around Main Street and MMB. We would like the City to remove the Chamber of Commerce and the Convention and Visitors Bureau from the participant application review process for these events and to put it all under the purview of the Redevelopment Department that already has the responsibility for improving these Community Redevelopment Areas.

We believe the Bike Week Master Plan(BWMP) should define parcels eligible for participation and set the standards for entertainment, food service and vending. Temporary parking for bike events should be permitted separately, whether they are in the defined BWMP area or not. We want some lots currently used for bike event parking to be made available for year-round parking with some simple improvements. Finally, we feel the City should get objective data on the parking available and the parking needed in these CRAs, so that decisions can be made based on facts, not anecdotes. 

Is It Time for a TROLLEY?

New and renovated hotels are proliferating on the beachside, with a variety of restaurants. Beach Street features new restaurants, Jackie Robinson Stadium, Brown and Brown headquarters, and a proposed 290 unit apartment complex along the Riverside Esplanade under construction. Complaints about the limited parking in the downtown, and the expense of parking beachside, abound. Could a trolley route pull it all together?  Read more...

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     What's NEW on MMB

A commercial corridor that literally runs through a college campus should be a bustling hive of activity. Not so for Dr. Mary McLeod Bethune Boulevard. In the core of Bethune Cookman University (with an enrollment of over 4,000 students) and near both Daytona State College and Embry-Riddle Aeronautical University, you would expect a scene of lively coffee shops, bars, music venues and restaurants. Instead, MMB is run-down and often desolate.  The City is proposing a beautification plan that seems to offer little more than putting a minor gloss on the same old thing. Read more...

The MYTH that development pays for itself

You've heard the promises: we can only pay for the services we need with growth; growth will more than pay for itself; growth is good! NOT TRUE! This landmark study by the Farmland Trust shows why the idea that growth pays is only a myth. In fact, some types of growth costs existing taxpayers MORE. Learn more here

Dramatic orange, yellow and purple sunrise

The C4RD Platform :
Daytona Beach


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